Once upon a time, cell phones were bigger than bricks and portable music came in a suitcase-sized Boom box. Fortunately, thanks to smarter, sleeker and more intuitive design and capabilities, today’s technologies have conquered the great divide between form and function. Represented in new package designs and a corresponding marketing strategy for a new line of RCA accessories, Signature’s “Products for the Way You Live” campaign boldly reflected this notion.

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