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Acoustic Research
Making a Splash in the Competitive Audio Gear Market
Launching a line of high-performance audio gear to compete with the big boys like Bose and Beats by Dre, one thing was crystal clear — you can’t fool people. Acoustic Research knew their 808 brand had to deliver not only the quality but also the lifestyle appeal.
Acoustic Research
Launching a line of high-performance audio gear to compete with the big boys like Bose and Beats by Dre, one thing was crystal clear — you can’t fool people. Acoustic Research knew their 808 brand audio offerings had to deliver not only the quality but also the lifestyle appeal. Building on a range of consumer electronics with a strong visual look and a personal touch that anyone could relate to was the ultimate goal.
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SiriusXM Microsites
Taking Auto Resellers on an All Access Roadtrip
SiriusXM's Auto Remarketing group needed to convert their typical dealership promo into something much more — a host of hands-free digital experiences featuring video highlights, talent showcases and a channel explorer that buyers could access on their mobile devices. These sites would take them on a deep dive experience into the brand’s “All Access” content both in their vehicle and online.
SiriusXM Microsites
SiriusXM's Auto Remarketing group needed to convert their typical dealership brochure into something much more — a host of hands-free digital experiences that buyers could access on their mobile device by using a QR code. These sites featured video highlights, talent showcases and channel explorer — all to help educate customers by taking them on a journey to show how they can experience the brand’s 'All Access' content both in their vehicle and online.
SXM Auto Microsite
Project Nursery
Oh, Baby! The Rise & Shine Of Project Nursery
When Melisa Fluhr and Pam Ginocchio began their Project Nursery blog, little did they know that their upstart venture would eventually give birth to an industry authority on everything baby, delighting an underserved niche of tech-savvy young families and reaching more than 1.5 million millennials.
Project Nursery
When Melisa Fluhr and Pam Ginocchio began their Project Nursery blog, little did they know that their upstart venture would eventually give birth to an industry authority on everything baby, delighting an underserved niche of tech-savvy young families and reaching more than 1.5 million millennials.
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Segra
Expanding the Strategic Reach of a Networking Powerhouse
Segra's reputation as a national company that provides powerful commercial online network services and customized solutions for clients of all sizes means big deal expectations. In collaboration with cable powerhouse Cox Communications, a strategic partnership was formed requiring a combined vision to expand the brand's future online and offline projects.
Segra
Segra's repuatation as a national company that provides powerful commercial online network services and customized solutions for clients of all sizes means big deal expectations. Together in collaboraton with cable powerhouse Cox Communications, a strategic partnership was formed that would require a combined brand vision brought to fruition with new guidelines, intellgent messaging, crisp visuals and long-term thinking to expand the brand's future online and offline projects.
SiriusXM Weather
Launching Satellite-Powered Weather Tech Into Uncharted Territory
Famous for breathing new life into the world of audio entertainment, satellite-delivered powerhouse SiriusXM sought a fresh approach to connect their weather service to the mother brand while projecting a distinctive voice of its own that resonates with a critical core audience of pilots, recreational boaters and pro anglers.
SiriusXM Weather
Famous for breathing new life into the world of audio entertainment, satellite-delivered powerhouse SiriusXM sought a fresh approach to connect their weather service to the mother brand while projecting a distinctive voice of its own. Looking to resonate with a critical core audience of pilots, recreational boaters and pro anglers would require a sub-brand that would evolve into something all its own.
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