Building a business from the ground up is a difficult task, no matter the product or service. So when Mountain Laurel Spirits, LLC, a Bucks County based start-up distillery, approached Signature for help with nothing less than resurrecting Pennsylvania’s once-proud whiskey making heritage, we jumped at the chance to build a brand identity from the ground up.
The first step was getting up close and personal with founders, Herman Mihalich and John Cooper. Raised in working-class families dedicated to classic values, both came from an environment that would later help fuel a desire to rekindle a lost Keystone State tradition. The idea for the Dad’s Hat brand came from Herman who wore his father’s old Fedora hats. To us, they symbolized optimism, hard work and the American dream. And, as we say in our marketing, Dad’s Hat is “The Perfect Fit.”
From visual identity and brand voice to product design and web development, Signature has helped the Dad’s Hat brand go from two college friends with a vision to a top shelf market presence. Today, with multiple varieties and limited editions, and available in stores, bars and restaurants across the country and Europe, Dad’s Hat Pennsylvania Rye Whiskey is the toast of the whiskey drinking public.