The “boomerang” name and identity were created by Signature to market the client’s range of recycled printer inks. Because the product directly competes with OEM products, an industry-standard numerical identification hierarchy had to be applied consistently. The four-color nature of the inks are reflected in the logo and on the individual boxes; 24 SKU#s in all. Other packages include bundles and blister solutions for use in various settings. A collateral suite was also developed to aid in marketing the products to retailers.