Imagination Has No Limits.
It was to be a forum where professionals and young mothers could share stories, nursery designs and helpful advice with each other. At least that’s what they set out to create when Melisa Fluhr and Pam Ginocchio began the Project Nursery Blog. Little did they know that their little venture would eventually turn into an industry authority on everything baby, reaching more than 1.5 million millennials.
The Signature Team works with Project Nursery to grow a community-based baby brand into a family-forward lifestyle powerhouse.
What was once a tiny web community soon grew into ProjectNursery.com, a content-rich website offering everything from tips for moms-to-be to hundreds of user-submitted project galleries and party themes. When Project Nursery speaks, their audience listens. And major manufacturers take notice.
Project Nursery hits big with expecting families and major retailers alike.
From blog to brand – all thanks to a devoted network of fans.
Major players like consumer electronics company Voxx International. They took note of Project Nursery’s meteoric rise and the loyalty it had quickly established with its fans. So impressed in fact, that they approached Project Nursery in the hopes that they could establish a partnership to create a host of co-branded consumer electronics geared towards young parents.
When Project Nursery speaks, their audience listens. And well-known names from other industries take notice.
Once an agreement was in place, Voxx then turned their collective attention to the team at Signature — Voxx’s marketing partner for nine years — for help in bringing these products to the marketplace. Let’s just say we were as giddy as children to take on the challenge.
“We’ve been working with Signature Communications for several years and can’t say enough good things about them. Their designers are amazing and make our brands look great. The team’s dedication means we can count on them for cutting edge design that always meets our deadlines.”
From packaging to retail displays and pamphlets to brochures, sell sheets and trade show graphics, the Signature team answered the call. Today, the Project Nursery line of Voxx-produced baby monitors, projectors, sound soothers, nightlights and smart speakers can be found on the shelves of such big name stores as Buy Buy Baby, Babies R Us, Giggle, Walmart and Target.
There’s nothing more gratifying than helping to grow a young brand into a thriving phenomenon. At Signature, we can’t help but feel like, well … proud new parents ourselves!
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