The Wildwoods campaign wins Award of Excellence
At this year’s New Jersey Conference on Toursim held in Atlantic City, the NJTIA honored the Wildwoods by presenting them with the 2015 New Jersey Tourism Excellence Award for Advertising for their campaign entitled “Can’t Stop This Feeling!”
Communicating the strong feelings and emotions evoked by the endless activities and entertainment offered in the Wildwoods (albeit in a humorous way), “Can’t Stop This Feeling!” was created and implemented by Signature Communications. Utilizing print, TV, digital and outdoor advertising, the campaign was a natural progression from Signature’s successful 2012-2013 effort,”What Do You Love?” which urged visitors to share their fondest memories about the one-of-a-kind island beach resort.
The New Jersey Travel Industry Association (NJTIA), is comprised of businesses and community leaders representing New Jersey’s $38 billion tourism industry.